S.D.A.F.
Will Howell
@startupdiskalmostfull
Howell approaches design as a living, collaborative process shaped by rhythm, environment, and human interaction. Whether developing identities for emerging brands, curating immersive events, or constructing visual narratives through image-making and installation, Will brings a curiosity towards what is possible with an intention to add value to any project at hand. In the Fall of 2026, Will will be going back to Parsons in pursuit of an MFA in Transdisciplinary design.
CV
As a Junior Design intern at M&C Saatchi Sports & Entertainment(NYC), I had the opportunity to support creative teams on high-impact projects for clients including Reebok, Red Bull, and Oakley. From concept development to execution, I assisted in crafting visual assets across digital and print platforms, contributing to campaigns that blended bold branding with strategic storytelling. The fast-paced agency environment sharpened my design skills, deepened my understanding of brand identity, and taught me how to collaborate effectively within a multidisciplinary team.
One of the big projects I was proud to work on was the Reebok Alter the Icons pop up at the Foot Locker off of 34th street in midtown Manhattan. The concept behind the production, was to take bootleg culture and apply it to the traditional Reebok mark. The bootleg reebok icon I designed got printed on merchandise including sunglasses, t-shirts, bags, and iphone cases. Singer-songwriter Saweetie, who was working with Reebok at the time, came through to check out the sneaker being released as well as the product on display.