S.D.A.F.
Will Howell
@startupdiskalmostfull
Howell approaches design as a living, collaborative process shaped by rhythm, environment, and human interaction. Whether developing identities for emerging brands, curating immersive events, or constructing visual narratives through image-making and installation, Will brings a curiosity towards what is possible with an intention to add value to any project at hand. In the Fall of 2026, Will will be going back to Parsons in pursuit of an MFA in Transdisciplinary design.
CV
SELECTED WORK
(2025–2026)
A series of independent social media flyers created for my DJ sets with the Miami Heat. Each piece explores different graphic arrangements, typographic compositions, and visual systems, using the recurring format as a framework for experimentation while maintaining a cohesive visual identity across the series.
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(2025)
An independent social media flyer designed for a Microsoft Art Basel Miami activation. The project explores the intersection of cultural programming and digital communication, using typography, composition, and image-making to create a bold visual identity that captures the energy of the event.
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(2025)
A T-shirt graphic designed for Skate Jawn Magazine that uses simple illustration and satire to transform an unfortunate occurence into a playful visual narrative. The design embraces simplicity, relying on wit, composition, and minimal linework to create a compelling image.
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(2017)
During my internship at M&C Saatchi, I designed a series of bootleg-inspired logos for Reebok's Alter the Icons campaign. Drawing from the visual language of appropriation and reinterpretation, the graphics were produced for merchandise distributed at Foot Locker's pop-up activation, exploring how familiar identities can be transformed through subtle shifts in form, typography, and branding conventions.
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(2018)
Designed environmental signage for Howard University's School of Pharmacy during my 2018 internship at DAS Graphics & Printing Co. out of Silver Spring, MD. The project focused on translating institutional identity into clear, functional wayfinding, balancing legibility, spatial awareness, and visual consistency across the built environment.
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(2025)
A selection of marks developed for independent clients across technology, hospitality, music, and creative industries, including Optimum Privacy, Mobay Jerk Jamaican Kitchen, YVL Records, and Whistle While You Work. Each logo is rooted in research, typography, and visual storytelling, resulting in distinct identities tailored to each brand's character, audience, and long-term vision.
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(2025)
A promotional flyer designed for Before It Rains, a multidisciplinary installation presented at studio24 Coffee (MIA). Alongside developing the visual identity for the event, I curated the exhibition, produced the paintings on view, and directed the musical programming, creating a cohesive experience that extended across graphic design, fine art, and sound.
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